Theoretically, our company website should run like a well-oiled sales machine 24/7.

Potential customers and loyal patrons must be able to visit the website, gain information and ultimately purchase the service or product.

At the very least, they can communicate with the company through phone call and e-mail. Companies should ask whether their websites are highly effective sales representative or just something that sits there and do nothing.

Website owners should examine further what happen with the online traffic they are receiving. They need to know whether enough visitors turn into paying, full-fledged customers. Clearly, websites that do a poor job won’t convert many leads into actual sales.

There are five things that cause our websites to perform worse than expected!

1. Lack of real value

Our websites isn’t converting because it doesn’t offer enough real value. Many online retail websites are created with the notion that it must be all about supporting the business operation. They tell full story about the company and the products themselves. In reality, successful websites focus more on the users. They need to operate from the consumers’ perspective. Companies should consider what values they can offer to buyers and what benefits they will receive from ordering products and services. Business owners should focus on value-added features with their websites.

2. It doesn’t educate

Many websites don’t convert because they fail to convert visitors appropriately. Other than offering additional values, the website should also offer alternative perspectives.

As an example, the website needs address typical queries that people may have about our products and services. We should be able to convince them that our solutions are cost-effective, easy to use and others.

The website should be able to explain how the customer process works in our company and what potential buyers should expect when they do business with us.

3. It talks to the wrong consumers

Before even planning to build a website, companies should know who their clients are. We should know their problems and unique values.

This allows us to make sure that our websites are properly targeted to their specific needs.

4. Lack of call to action

Website owners shouldn’t assume that people will eagerly call the sales representative after they visit the website.

We should ask them to do that and add compelling call to action on pages of our website.

5. Unclear contact information

People should find it easy to place order on our websites and ask questions about our company details.

Every page on our website should include a one-click access to complete details of our company and contact information.

We should also make sure that the information is updated and thoroughly complete.